It is no doubt that the use social media has gradually creeped into business operations in general and supply chain management in particular. However, the how and why of social media usage in supply chains and the associated value outcomes are yet to be understood from the literature. The purpose of this study was to explore the antecedents and value outcomes relating to the integration of social media into supply chain management. The study employed a qualitative research approach through a case study research design. Data was collected from 14 interview participants from two case organisations. Participants were dominantly logistics and supply chain management professionals. Data was analysed using the thematic interview analysis technique anchored on TOE framework and the Dynamic Capabilities View (DCV). The study established that technological, organisational, environmental and social factors influence the integration of social media in supply chain management. Social media integration into supply chain management enhances communication, stakeholder relations, and collaboration and promotes transparency, strategic decision-making and overall business performance. It was ascertained that there are little to no risks currently associated with their supply chain regarding adopting and integrating social media into supply chain operations in Ghana. However, the fear of the system being hacked in the future and vital information leaking is anticipated since customers and employees are on the same social media platform.