Track: Undergraduate Student Paper Competition

Abstract

This study will discuss the Sri Lankan consumer’s perceptions towards healthy food consumption, eco-friendly food delivery solution for small-medium scale restaurants in the city, Jaffna. Although the city Jaffna was highly affected by the prevailed civil war in the country, at present Jaffna is immerging as one of the fast-developing cities with various infrastructure projects like highways, airports, ports etc. The scope of the project is to pave a digital platform and to introduce the digital business approach for the small-medium scale restaurant businesses which run in Jaffna. This proposed solution will support and automate the manual tasks carried out by the major stakeholders with minimal energy wastage with an ecofriendly, digital business approach. The research demonstrates the theoretical background of the topic, and it shows the present situation of the small-medium restaurants in Jaffna with primary and secondary data. The primary research contains, the result of the conducted questionnaire with a sample of 14 small, medium scale restaurants and from 172 potential customers. Also, this study contains 6 in-depth interviews with selected restaurant managers, who elaborated their opinions about the importance of healthy food consumption and the responsibility towards eco-friendly products.