Track: Undergraduate Student Paper Competition

Abstract

Corregidor Inn is a hotel and accommodations company that handles trips, ferries, food, and lodging to Corregidor Island, a historical tourist destination in the Philippines. The company has observed a steady decline of annual visitors to the island and consequently experienced a hefty opportunity loss. To stay competitive in today's service industry business, a strategy for this annual opportunity loss is analyzed to recuperate the expected profit of the company. Various analyses were used to diagnose the problem observed, including a stream diagnostics chart, regression analysis, a Pareto chart, and causal analysis. It has been found that poor room management and food and beverages services were the main cause of the loss of customer loyalty. The researchers conducted a series of analyses on the proposed alternatives that are further tested using cost-benefit analysis and integrated by risk analysis. An SOP procedure for the company service model is also proposed for augmenting the current management. With the solutions that are analyzed, rectified with cost-benefit analyses and risks assessed for its implementations, a viable approach for overcoming the steady opportunity loss is considered a prime course of action as its solution.