Track: Business Management

Abstract

Corporate Social Responsibility (CSR) over the last few decades have become a buzz word among all stakeholders of an organization. The communication of CSR has evolved from a unidirectional mode to a bi-directional mode, helping companies build positive reputation with stakeholders – from design phase to implementation of any CSR initiative. Penal measures, as outlined in Companies Act 2013, make it imperative for businesses and academic experts to understand CSR reporting and communications in greater depth. Every company chose to implement CSR in its own manner based on its size, the industry in which it operates, the inherent culture, the demands of its stakeholders and the company’s own history. This study examines the communication materials meant for consumption by the intended audience of CSR communications (internal/external actors) along with official social media presence, CSR communication modalities, and the various challenges and gaps which are around CSR communication within the Indian Organizations. In this study, the researchers also are exploring the impact of CSR communications on the financial performance of the company. Qualitative data from hundred Indian companies from nine sectors are analyzed to see how these companies address CSR reporting and Communications in arriving at a framework for communicating the CSR tasks.