Track: E-Business/E-Service

Abstract

Social networking sites, such as Facebook, allow users to create a public profile and interact with other users. One of its features is having a business page wherein users or business minded people advertise and sell their products online. Living in the fast phase environment and advancing technology, the role of social media in the social economy is seen to increase. SMEs are facing strong expectations for their role to be key players when economies recover from the present global recession. Previous researches include the use of social media as a marketing strategy for businesses however, the standard design for business platforms is yet to be realized. Such in the case of Facebook, it is observed that the features, use, and settings of its business page are not being maximized by the business owners. Nonetheless, it is the intent of this study to standardize business platforms in social networking sites. Focusing on Facebook’s platform, the researchers were able to classify the categories that small and medium online businesses sell as well as assess its significant factors and failure points that may affect customer’s decision making using the Facebook page interface. Lastly, to meet the user requirements for the proposed business platform design, the study used Quality Function Development and Failure Mode and Effects Analysis.