10th Annual International Conference on Industrial Engineering and Operations Management

Model to Assess Risk Perception and Behaviour of Individuals

Mevuni Mendis & Suren Peter
Publisher: IEOM Society International
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Track: Human Factors and Ergonomics
Abstract

Risk behaviour is the controlled conduct of people in contexts with uncertainty, where there is a possibility of the outcome received deviating from the outcome expected. The goal of this study is to assess how the confidence of individuals dominate individual risk behaviour. The study was carried out through a systematic review of literature, with which the gap of not using individual’s confidence to interpret their risk behaviour was discovered. Hence, this study focuses on interpreting the individual risk behaviour through a combination of the theory of perceived self-efficacy and the reconceptualized model of risk behaviour. Perceived self-efficacy is a cognitive psychological concept where people’s confidence on their own personal abilities affect their actions taken to reach designated goals. The reconceptualized model suggests that an individual’s risk behaviour is dominated by two major characteristics; risk propensity and risk perception. The risk behaviour model has been adjusted by removing the organizational-related factors from it. The model has been validated through expert opinion.

Published in: 10th Annual International Conference on Industrial Engineering and Operations Management, Dubai, United Arab Emirates

Publisher: IEOM Society International
Date of Conference: March 10-12, 2020

ISBN: 978-1-5323-5952-1
ISSN/E-ISSN: 2169-8767