Abstract

This case study aims to develop a proposal for the future sport coupé (Frizziero et al., 2021) using the IDeS (Frizziero et al., 2022) (Industrial Design Structure) method for testing and validation. IDeS method is a blend of innovative and advanced systematic approaches used in setting up a new industrial design. The method includes several sequential phases: quality function deployment (QFD), benchmarking (BM), top-flop analysis (TFA) and stylistic design engineering (SDE). The development of the sports coupé will progress through these phases, guiding the definition of technical and stylistic choices essential to compete in the market share. The ultimate goal is to validate the obtained result using this innovative methodology. This involves confirming that the product aligns with its segment (S-segment), meets QFD-defined requirements, outperforms competitors from the BM in TFA, and follows the stylistic requirements outlined in the SDE.