Track: Supply Chain Sustainability / Green Supply Chain

Abstract

This paper aimed to investigate the impact of organizational pressure and environmental consciousness on businesses' adoption of Green Supply Chain Practices (GSCPs). GSC management (GSCM) should be incorporated into an organization's strategic approach to achieve significant performance enhancement. The target companies for this project were Pakistan's leading textile, garment, and apparel manufacturers and exporters. The influence of variables such as Knowledge Management Orientation (KMO), Strategic Orientation (SO), Market Orientation (MO), and Green Entrepreneurial Orientation (GEO) was investigated. A comprehensive and inclusive survey instrument based on the Likert Scale was used to collect data. 261 employees from 261 textile companies participated. The data were analyzed, and hypotheses were tested using the structural equational model (SEM) method and the SMART PLS software, which permitted the development and testing of a complex and interactive conceptual framework. The results will be beneficial for business managers and policymakers. This study demonstrates that institutional pressure has a more significant impact than environmental awareness in encouraging businesses to implement sustainable supply chain strategies. The economy's recovery would be significantly dependent on the effectiveness of the governing bodies. In addition to dynamic capabilities and strategy renewal funded by government capital assistance, critical and sustaining factors for SME performance include dynamic capabilities. The research also revealed that the conventional pressure exerted by distribution network partners and consumers had the most significant impact among the various business pressures, followed by simulated pressure.