Track: Disruptive Technologies / Smart Technologies

Abstract

With the advent of digital technology, disruptive innovation is a strategy that is being adopted both by the manufacturing as well as the service industry. Disruptive digital technology like smartphone technology, social media, internet, and mobile applications have led to Business to Business (B2B), Peer to Peer (P2P), and Business to Consumer (B2C) strategies promising shared economy for tourism destinations. Technological disruptions such as IoT, Artificial Intelligence and rich media like virtual and augmented reality, parallel reality have created smarter environments that transformed tourism in terms of its structure, processes, and practices.  It is a relatively modern form of technology is introduced to the existing tourism market that will enable service providers in creating a unique experience for their customers. Here the customers motivate others in order to reap the benefits of technology-driven products (Danneels, 2004). These technologies create entirely new products and services that are dramatically cheaper, better, and more convenient forcing change in the whole new competitive industrial workforce. Such innovations are because of continuous scientific discoveries for a more technology-driven competitive paradigm (Kostoff et.al., 2004). The emergence of such smart environments will redefine the tourism sector as customer experience solely prevails on varying levels of infrastructure, organization, and cultural constraints (Buhalis et.al., 2019). The paper tries to explore various disruptive technologies that could be used for promoting tourism in a destination, forcing stakeholders to rethink and reengineer their services in this competitive ever-changing world.