Track: Disruptive Technologies / Smart Technologies

Abstract

Abstract

This study aims to describe the Impact of User Experience on social media to communicate in relation to the other
ethnic and the application of the inter-ethnic social communication model to Malaysian UiTM students, and the
supporting and inhibiting factors of social communication in social media. This study uses a descriptive approach.
Data collection techniques were carried out by interview, d istributing questionnaire, and documentation. The data
validity technique in this study used source triangulation. This study uses data collection, data reduction, data
presentation, and drawing conclusions. The results showed that the application of the communication model in
the form of information, entertainment, social communication. There are several social media that are often used
in inter-ethnic social communication, namely Facebook, WhatsApp, and Twitter. communication is openness in
inter-ethnic social communication Impact and has a higher intensity in social media groups.
Keywords
Media social, Malaysia UiTM student, relation to the other ethnic , Impact