13th Annual International Conference on Industrial Engineering and Operations Management

Analysis of Customers’ Expectations and Perceptions on the EDSA Carousel through Factor Analysis and Analytical Hierarchy Process

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Track: Undergraduate Student Paper Competition
Abstract

The Bus Carousel is one of the primary modes of transportation in EDSA. The factors identified were affordability, reliability, accessibility, environment, tangibility, comfortability, and safety. This study examines the relationship between variables identified to improve the public transportation service and establishes a recommendation for the problems to be discovered from the data collected via an online survey among passengers within a year. Through Factor Analysis, it was identified that the sub-factors that are relevant to each are pricing and budgeting for affordability, journey satisfaction for reliability, ease of access for accessibility, pollution exposure for the environment, customer service for tangibility, bus stop and bus conditions for comfortability, and personal safety and security for safety. 2-3 alternatives were determined for each sub-factor/criterion. Using AHP, the best decisions are to implement an automated payment system, create an incentive platform for e-payment, implement a real-time estimated time of journey from one station to another, provide/improve elevators and escalators that can accommodate PWDs and Senior Citizens, invest in zero-emission buses and an emission tracker, implement a rush hour system, improve pathways with standard dimensions and ensure safety during loading and unloading, implement KPIs for buses status, and add security personnel and CCTVs on different stations.

Published in: 13th Annual International Conference on Industrial Engineering and Operations Management, Manila, Philipines

Publisher: IEOM Society International
Date of Conference: March 7-9, 2023

ISBN: 979-8-3507-0543-0
ISSN/E-ISSN: 2169-8767