Track: Industry 4.0

Abstract

Clearly, digital technologies have been developed rapidly, and it affects art form significantly. For instance, visual works, where were displayed and sold in the art galleries have shifted into the blockchain networks nowadays. As a result, it makes NFT (Non-Fungible Token) becoming extremely popular, mainly in Generation-Z. This study aims to discuss how visual communication design students as a part of Gen-Z are introduced to the world of NFT as a visual archiving solution through the art history learning method in Bina Nusantara University. In addition, this study sees to what extent art history could be implied in the NFT art in order to attract Gen-Z to learn history and gaining analytical and critical ability. In order to design a historical NFT art, first, students should be able to understand the cultural concepts that exist in each particular era, from the mindset, characteristics, to the main essence of that period. From the analysis of previous artefacts and any great relics that were exist, students are capable to express their thoughts about the certain culture and providing conclusions from each era they adopt. Through this process, a historical NFT art that emphasize the origin meaning in the past and executed through visuals that tailored to the needs of Gen-Z would be successfully achieved. To sum up, this study found that even digital assets could not be separated from enculturation and history.

Keywords

Art History, Culture, NFT (Non Fungible Token), Digital Art, Visual Communication Design