1st Australian International Conference on Industrial Engineering and Operations Management

The Ecosystem and the Business Model Canvas of Mobile Battery Swap Charging Station for electric motorcycle

Renny Rochani & Wahyudi Sutopo
Publisher: IEOM Society International
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Track: Smart Mobility and Smart Cities
Abstract

The mobile battery swap charging station is designed for the purpose of three main things, namely, to increase the amount of energy charging infrastructure, to intensify the socialization to the communities regarding the knowledge of technical aspects of electric motorcycle and the financing aspects of electric motorcycle ownership. This research aims to explore the ecosystem of mobile battery swap charging station which is essential in Indonesia. Moreover, this research objectives is to develop a conceptual design business model canvas of Mobile Battery Swap Charging Stations (MBSCS) for electric motorcycles. The development of the MBSCS model is an alternative to increase the number of electric charging infrastructure quickly. This research combines the requirement of increasing infrastructure and improving socialization to the community regarding the advantages of using electric motorcycle through marketing communication media. Increasing the understanding of technical aspects of electric motorcycle is expected to increase people's motivation to adopt electric motorcycle. This research utilizes literature study to explore MBSCS business canvas model (BMC), MBSCS ecosystem, and MBSCS prototype design. The analysis illustrates the MBSCS ecosystem that align with the motorcycle users in Indonesia.  The existence of MBSCS is expected to significantly increase the buying interest, adoption, and diffusion of electric motors more broadly

Published in: 1st Australian International Conference on Industrial Engineering and Operations Management, Sydney, Australia

Publisher: IEOM Society International
Date of Conference: December 21-22, 2022

ISBN: 979-8-3507-0542-3
ISSN/E-ISSN: 2169-8767