A stock is one of the assets sold by a company in the capital market. The capital market is one of the facilitators to distribute funds from the parties that have excess funds to the parties that need more funds. A rise that happened because of the number of stocks traded and the high volume of trading pushes the development of the capital market in Indonesia. Stock prices are formed when supply and demand happen in the capital market. The manipulation of financial statements, stock portfolios, and COVID-19 led to changes in the stock price of the insurance sector. This study aims to determine the variables that can affect the stock price. The variables used in this study are managerial ownership, sales growth, total assets turnover ratio, and premium growth ratio of insurance sub-sector companies listed on the Indonesia Stock Exchange in 2018 – 2020. The sample for this study is selected by using the purposive sampling method. For the three-year observation, 45 data samples are used. After the outlier, the data samples are changed to 36. The research method for this study is panel data regression analysis. The results showed that managerial ownership, sales growth, total assets turnover ratio, and premium growth ratio affect the stock price. Managerial ownership and premium growth ratio positively affect the stock price, while sales growth and total assets turnover ratio do not affect the stock price.