Track: Entrepreneurship and Innovation

Abstract

This article reviews and tests the relation between co-creation attitude, entrepreneurship self-identity, and entrepreneurship intention. Furthermore, this research also explores the antecedent of the co-creation attitude which are consist of an interaction attitude, a responsive attitude, and knowledge sharing. The research model that is being constructed is leading to the Service-Dominant Logic (SDL) Theory. This study uses a quantitative approach, an online questionnaire is used to collect the data. The sample of this research consists of 100 respondents, purposive sampling is used to take the sample. Respondents are college students who took the entrepreneurship subject. Data analysis and hypothesis testing are using Structural Equation Modelling (SEM) software namely Smart PLS. The findings of this research are: that interaction attitude, a responsive attitude, and entrepreneurship self-identity are positively related to a co-creation attitude. Nevertheless, knowledge sharing does not affect the co-creation attitude. Another finding from this study is that the co-creation attitude affects entrepreneurship intention. However, entrepreneurship self-identity does not affect entrepreneurship intention. This article reviews and tests the relation between co-creation attitude, entrepreneurship self-identity, and entrepreneurship intention. Furthermore, this research also explores the antecedent of the co-creation attitude which are consist of an interaction attitude, a responsive attitude, and knowledge sharing. The research model that is being constructed is leading to the Service-Dominant Logic (SDL) Theory. This study uses a quantitative approach, an online questionnaire is used to collect the data. The sample of this research consists of 100 respondents, purposive sampling is used to take the sample. Respondents are college students who took the entrepreneurship subject. Data analysis and hypothesis testing are using Structural Equation Modelling (SEM) software namely Smart PLS. The findings of this research are: that interaction attitude, a responsive attitude, and entrepreneurship self-identity are positively related to a co-creation attitude. Nevertheless, knowledge sharing does not affect the co-creation attitude. Another finding from this study is that the co-creation attitude affects entrepreneurship intention. However, entrepreneurship self-identity does not affect entrepreneurship intention.