3rd Asia Pacific International Conference on Industrial Engineering and Operations Management

Modelling A Sustainable Performance Framework for Agriculture Business in Malaysia: A Mediation-Moderation Model

Mahyuddin Ismail, Juzaimi Nasuredin, Umi Kartini Rashid & Sonia Lohana
Publisher: IEOM Society International
0 Paper Citations
Track: Entrepreneurship and Innovation

The purpose of this research is to develop the conceptual model for a sustainable performance framework for agriculture businesses in Malaysia that benefited from the positive impact of entrepreneur competency, the dynamic capability of the Internet of Things (IoT), and government support. The recent COVID-19 pandemic has brought a devastating impact on the agricultural industry around the world. Farmers were unable to sell their agricultural products to the market as a result of a movement control order imposed by the government in order to curb the disease outbreaks from spreading to the community, thus, resulting in massive losses. Therefore, this study proposed the idea of establishing the ideal framework for farmers as agriculture business entrepreneurs to benefit from the entrepreneur competency, dynamic potential of IoT, and government support to sustain their earnings in the face of potential future challenges. Multiple Linear Regression (MLR) analysis will be used to evaluate the hypothesis in this study, which will be done among local Malaysian business farmers who own or manage their own farms. The sample will be drawn from a list of farmers registered in the contract farming program run by Malaysia's Ministry of Agriculture and Food Industry (MAFI). The finding may aid farmers, the government, and academia in developing the ideal program, which will perpetually contribute to the sustainability of agricultural businesses in the future.

Published in: 3rd Asia Pacific International Conference on Industrial Engineering and Operations Management, Johor Bahru, Malaysia

Publisher: IEOM Society International
Date of Conference: September 13-15, 2022

ISBN: 978-1-7923-9162-0
ISSN/E-ISSN: 2169-8767