Track: Business Management

Abstract

This research aim to study the effect of web design quality, sales promotion, and order fulfillment on repurchase intention with customer satisfaction as a mediating variable. This phenomenon of the e-commerce marketplace transaction value that continue to increase during 2017-2020 period in Indonesia. This increase on e-commerce marketplace transaction value triggered by the covid-19 pandemic that force the digitalization on almost all living aspects, especially on commerce activities. Commerce activities on e-commerce marketplace technically are the same as conventional commerce, where seller aim to achieve repurchase intention through the customer satisfaction. There are several things that have influence on these two variables. Several factors including; web design quality, sales promotion, and order fulfillment. All of those factors are very important for the e-commerce marketplace. Therefore, the author aims to determine the relationship between the variables of web design quality, sales promotion, and order fulfillment on repurchase intention with customer satisfaction as a mediating variable.The method used in this research is Partial Least Square, and tool used in this research is WarpPLS version 7.0. The result of the research found out positive and significant impact on all of the variables studied in this research.