Track: Business Management

Abstract

The purpose of this study is to explore the effect of Overconfidence Bias on Risk Taking Behavior, Overconfidence Bias on Investment Decision Making Behavior, Risk Taking Behavior on Investment Decision Making Behavior, Overconfidence Bias on Investment Decision Making Behavior mediated by Risk Taking Behavior, Investment Knowledge on Risk Taking Behavior, Investment Knowledge on Investment Decision Making Behavior, Investment Knowledge on Investment Decision Making Behavior mediated by Risk Taking Behavior by using or applying quantitative methods using non-probability sampling techniques with purposive sampling type, and the SEM PLS 3.0 analysis method. Respondents in the study were 464 people. Tests have proven that all hypotheses are accepted. Where self-confidence has a positive effect on decision-making behavior either directly or indirectly, namely through the existing risks. Knowledge investment has also been shown to have a positive effect on investment decision behavior, either directly or indirectly, namely through risk first. The biggest influence overall is on the Investment Knowledge variable, so the need for good knowledge in investing in stocks is very important.