Track: Business Management

Abstract

Implementing an innovative business model and determining the right strategy can be the key to the success of a business. Using this research, the researcher tries to find an innovative business model suitable for eco-friendly products and then formulate the most appropriate business strategy. Eco-print craft technique is one of the textile craft arts. Eco-print craft is a system of tracing leaves on a piece of fabric and steaming it. This eco-print technique is natural and does not use artificial chemical elements. This research elaborates on the nine building blocks of the business model canvas in the eco-print business. Each block will act as a blueprint strategy for every aspect of the company, such as marketing, financial, operation, and value creation. As a result, the researchers suggested implementing personal selling, opening an offline workshop, and developing skills and knowledge of the eco-printers. Personal selling and workshop would build a bond between the customer and company to increase the repurchase intention. Developing skills and knowledge is important to enhance quality and minimize product defects.