Abstract

The purpose of the study is to provide a literature review of the past literature on the use of Artificial Intelligence (AI) in start-ups, covering major characteristics of current findings, limitations, and prospective study possibilities. It contributes to the collection of knowledge in two ways. It first categorizes the literature primarily on seven parameters to offer a summary of accomplished research attempts: "year," "region," "study technique," "results," "setting," "constraints," and "future research direction." Secondly, it identifies a study need in the published literature and proposes new research possibilities. According to the findings, the previous research has struggled to create a solid theoretical framework in the field. More research is required to validate the proposed "theories," "notions," and "paradigms." In a nutshell, the lack of a comprehensive assessment of the implementation of artificial intelligence in start-up literature leaves a significant void for additional investigation.