Track: Entrepreneurship and Innovation
MSMEs are required to continue to develop their business in order to survive in the competition. There needs to be innovation in terms of products, services and business processes that are carried out. In the process of assisting ideas generation, MSMEs facilitators need to understand the patterns that occur in the field. The purpose of this study is to find out what areas in the business processes of MSMEs require multiple and routine ideas. This study involved 87 MSMEs in Bandung City, Indonesia. The data is collected from an online survey, using open-ended questions. The results of the study indicate that there are several areas that are focused on by MSMEs and require regular idea generation in the area of R&D and marketing. They need a lot of help in these two areas in terms of new solutions that can meet market needs. This research is useful for MSMEs assistants to understand the pattern of business processes undertaken by business owners, so that they can help the idea generation process in areas where they really need it. Scientifically for MSMEs, this research is useful to provide an overview of business processes and their relation to ideas generation. The limitation of this research is that the research object is only from one city, and only a few business categories.
MSMEs, ideas generation, innovation, business process, idea management