Track: Business Process Management and Digital Transformation

Abstract

Technology is developing at a faster pace than ever before. Thus, it becomes very important for hotels and the hospitality industry to combine the latest technological innovations to expand their business base and customers. Today's tourists are more interested in experiencing virtual technology while they are on travel. Tourist need an online information about accommodation that they can easily find wherever they go to. A hotel with its virtual images on their website or other booking applications would interest tourists. However, it was confirmed that a virtual hotel tour is also an option that most travelers choose before booking a room. Unlike the previous photos and digital imagery, with the help of a virtual hotel tour, viewers can fully immerse themselves into the hotel facilities and can judge the state of the hotel. This study aims to prove customer acceptance of the performance of Virtual Reality technology in the hotel industry so as to increase tourist interest in coming and staying at hotels. This research will be carried out by collecting primary data derived from the dissemination of surveys with purposive sampling techniques. This research will be analyzed with structure equation modeling analysis techniques.