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Showing 1 - 10 of 10 results for search [Conference Tracks: Business Analysis and Marketing]
To Understand Consumer Motivation for Luxury Consumption in Different Context: A Systematic Literature Review

Yingyu LI & Shin'ya NAGASAWA

12th Annual International Conference on Industrial Engineering and Operations Management

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The Impact of Endorser on Social Media Engagement and Consumers’ Purchase Intention: Case of Indonesian Footwear Brands

Nisryna Nabyla Putri; Tasya Safira Putri Sadewo & Artha Sejati Ananda

12th Annual International Conference on Industrial Engineering and Operations Management

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Advertising, Brand Image, E-Word Mouth and E-ServQual on Buying Decisions: Case of Shopee Products in Indonesia

John Tampil Purba & Sidik Budiono

12th Annual International Conference on Industrial Engineering and Operations Management

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Analysis of Consumer Perceptions of Interest in Buying Halal Hand Soap Products

Juliza Hidayati; Rosdanelli Hasibuan & Sawarni Hasibuan

12th Annual International Conference on Industrial Engineering and Operations Management

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The Development of Several Marketing Models in in Industry and Business Management Systems

Lina Gozali; Caroline De Candra; Vivian Lim; Ryu Nowescophor; Agustinus Purna Irawan; Teuku Yuri M. Zagloel; Ahad Ali; Ariawan Gunadi; Habibah @ Norehan Haron & Maslin Masrom

12th Annual International Conference on Industrial Engineering and Operations Management

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Analysis of Customer Characteristics for Customer Segmentation Classified by Share of Wallet: A Case Study of a Japanese Food Manufacturing Company

Yurina Oku; Ayuko Komura & Hirohisa Hirai

12th Annual International Conference on Industrial Engineering and Operations Management

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Digital Marketing Strategy to Sales of SME’s Gempolklutuk Village Products

Arasy Alimudin; Agus Sukoco; Ani Wulandari; Elok Damayanti; Achmad Muchayan & Achmad Zakki Falani

13th Annual International Conference on Industrial Engineering and Operations Management

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The Influence of Service Quality, Store Atmosphere, and Application of Health Protocols on Repurchace Intention

Arasy Alimudin; Siahaan Chelsea Nikita; Agus Sukoco & Elok Damayanti

13th Annual International Conference on Industrial Engineering and Operations Management

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Frugal Behavior Potential and Development for Community Financial Stability in Crisis Times

Mia Rahma romadona; Suryadi Suryadi; Sigit Setiawan; Asep Husni Yasin Rosadi & Fachrizal Fachrizal

13th Annual International Conference on Industrial Engineering and Operations Management

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The Influence of Social Media Marketing on Purchase Intention through Brand Awareness and Brand Trust in Financial Services

Noni Anggraeni Anaprana & Maya Ariyanti

13th Annual International Conference on Industrial Engineering and Operations Management

Abstract PDF
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