The video game industry has been among the most popular and profitable global entertainment sectors since the 1980s. Featuring a diverse array of products and consumers, industry trends are varied and change frequently. Microsoft Gaming established themselves in the industry in the early 2000s with the Xbox gaming console and have since purchased another industry leader in Activision Blizzard. Frequently changing economic conditions introduce a challenging landscape when deciding how Microsoft Gaming should invest financial resources to increase company profitability. By utilizing the accounting method IRR, this paper analyzes the financial landscape of Microsoft Gaming with industry factors and offers suggestions for investment.