Digital transformation has increased the importance of entrepreneurial and digital marketing skills among young learners. However, secondary education often provides limited opportunities for students to apply these competencies in practical contexts. This paper presents a university-led community engagement program designed to enhance entrepreneurial and digital marketing skills among high school students through a project-based learning approach. The program was implemented as a community service initiative in Indonesia and involved interactive lectures, hands-on digital content workshops, and a mini marketing campaign project. Data were collected using pre-test and post-test assessments, structured observations and project evaluations. The results indicate an average improvement of approximately 28% in students’ understanding of entrepreneurship and digital marketing concepts, accompanied by increased engagement, creativity and collaboration during project activities. The findings demonstrate that integrating project-based learning within community engagement programs can effectively bridge the gap between theoretical instructions and real-world application at the secondary school level. This study provides practical insights for educators, community engagement practitioners and policymakers seeking to strengthen entrepreneurship education and digital skill development through experiential learning models.