The success of cross-border e-commerce operations can be evaluated through financial performance, customer satisfaction, and operational resilience. However, previous research has rarely captured those metrics simultaneously when selecting the cross-border e-commerce warehouse. Therefore, this paper proposed an integrated method of the Analytic Hierarchy Process and Goal Programming. First, the alternative locations’ qualities, such as political and macroeconomic stability, logistics infrastructure quality, clarity of the trade regulation, connectivity to the transportation network, availability of workforce, and customs clearance efficiency, are evaluated using AHP, which produces the priority score representing the relative attractiveness of each location. Secondly, the priority level of each alternative that results from AHP is incorporated as parameters in the Goal Programming model, along with quantitative performance such as profitability, lead time, and operational costs. The expected output of this model is to identify the top three locations that satisfy the multi-goals objective for cross-border e-commerce warehouse location.

Keywords

Analytic Hierarchy Process, Cross-Border E-Commerce, Goal Programming, Location-Allocation, and Operations Research.