The fisheries sector plays a strategic role in the Peruvian economy due to its contribution to employment, exports, and value generation. In recent years, fisheries and related activities have accounted for approximately 0.8% of national GDP and generated more than 380,000 direct and indirect jobs, while fishery exports exceeded USD 3.6 billion, representing nearly 5% of total national exports. Despite its economic relevance, export competitiveness in the sector remains constrained by sustainability challenges, inconsistent product quality, and limited operational standardization, particularly under increasingly strict international market requirements related to traceability, environmental impact, and quality compliance.

This study aims to strengthen export competitiveness in the Peruvian fisheries sector through the application of Industrial Engineering principles. A qualitative and analytical research approach was adopted, combining a PESTE analysis and an Importance–Governability (IGO) matrix to identify and prioritize key competitiveness factors. Based on the diagnostic results, a Standardized Operational Management Model (SOMM) is proposed, integrating standardized work, selective fishing technologies, and KPI-based performance measurement.

The results identify sustainability of fishing resources and product quality as the most critical and governable drivers of competitiveness. The proposed SOMM provides a structured and operationally feasible framework to translate strategic sustainability and quality objectives into measurable operational practices, contributing to improved export performance and long-term sector competitiveness.