Port logistics is a complex process involving numerous interconnected activities. Port logistics are inherently volatile, uncertain, complex, and ambiguous (VUCA). Due to VUCA, it is necessary to enhance port logistics performance in order to remain competitive on the market. Recently, the digital revolution has facilitated process improvement across all industries. In the age of industry 4.0, this study also seeks to identify and analyze the barriers affecting the performance of port logistics. The research offers a novel strategy for developing an analytic hierarchical model for analyzing and ranking the barriers. Reviewing existing literature and conducting semi-structured interviews with port managers during the field visit helped to identify barriers. Further, Fuzzy Set Theory (FST), Stakeholders Theory, and Analytical Hierarchy Process were utilized in this study to rank the identified barriers. The framework categorizes the barriers as strategic, tactical, and operational. In addition, it assists managers in understanding the barriers, making informed decisions, and addressing the barriers that require immediate attention.