Automation is rapidly transforming global supply chains, reducing costs, enhancing efficiency and improving responsiveness. In Saudi Arabia, the fashion industry is expanding and showing stable growth, contributing approximately 2.5% of the country’s overall GDP. Within this sector, the production and distribution of the traditional Abaya presents a unique context for automation adoption due to its cultural significance, high demand, and emerging digital infrastructure. This study explores the current state, drivers, and challenges of automation integration within the Saudi Abaya supply chain. By inspecting technological application such as cutting and sewing, AI driven forecasting, and automated warehousing the research aims to understand how automation can improve operational efficiency, optimize production cycles, all while preserving the culture and values of the Abaya. In addition of exploring the potential benefits the study addressed barriers and challenges that hinder adoption, including technical berries, cost of technology, limited experties, and resistance to change, it also identfied gaps in existing litreture, highlighting the scarcity of studies on automation in Saudi Arabia’s retail. The study aims to provide valuable insights, enhance align with Vision 2030 goals, and to contribute to the understanding of digital transformation in culturally significant fashion supply chains.