In recent decades, we have witnessed a significant shift in consumer behavior, primarily driven by the rise of green marketing and the growing movement toward green consumerism. The fast-moving consumer goods (FMCG) industry, while experiencing rapid growth, also faces substantial environmental challenges, such as the excessive waste generated by plastic containers and bottles used for fresh juice. In response, brands are increasingly prioritizing sustainable practices and aligning their strategies with the evolving demands of consumers who are more environmentally conscious than ever.

This research adopts a descriptive and exploratory approach, gathering insights from both urban and rural households through a carefully designed questionnaire. By employing Exploratory Factor Analysis (EFA) to evaluate demographic and non-metric variables, we can uncover valuable insights without being constrained by a rigid hypothesis framework. 

The observation of this research is crucial for a diverse range of stakeholders, including green marketing companies, environmental advocates, agricultural scientists, and researchers. Through our work, we highlight key correlations that drive sustainable practices, influence the demand for eco-friendly products, and reflect the evolving nature of consumer behavior. By leveraging these insights, we can catalyze meaningful change and pave the way for a more sustainable future.