Equipment reliability is a cornerstone of operational efficiency in industrial settings, directly impacting productivity, safety, and cost management. Traditional maintenance programs often focus primarily on equipment or processes in isolation, overlooking the critical role of human knowledge and organizational learning. This paper introduces PPE 2.0 - a conceptual framework that emphasizes the interconnected triad of People, Process, and Equipment. The term PPE 2.0 is deliberately chosen to distinguish it from conventional Personal Protective Equipment (PPE) while serving as a memory pointer to the essential elements that drive reliability. Within PPE 2.0, the knowledge of team members forms the foundation for proactive maintenance. Skilled personnel can identify early signs of equipment degradation, implement corrective actions, and adapt processes based on experiential learning. Well-defined processes standardize maintenance workflows, enabling consistency, reducing errors, and supporting predictive maintenance strategies. Simultaneously, a deep understanding of equipment characteristics, historical performance, and failure patterns allows maintenance activities to be precise, targeted, and efficient. By integrating these three elements, PPE 2.0 fosters a culture of knowledge sharing, continuous improvement, and informed decision-making. Organizations adopting this approach experience measurable benefits, including reduced unplanned downtime, extended equipment life, and optimized maintenance costs. This paper demonstrates how leveraging the synergy between people, processes, and equipment can transform maintenance programs from reactive to reliability-centered, establishing a strategic advantage in operational performance.