In the context of the Indonesian market dominated by the Muslim population, halal certification plays a crucial role in building consumer trust and expanding product competitiveness. This study examines how the socialization of halal certification affects  the interest of Micro, Small, and Medium Enterprises (MSMEs) in food and beverages in the solar culinary area of Kencana Bogor. The goal is to understand the effectiveness of disseminating information about halal certification carried out by the Indonesian Ulema Council (MUI), the Halal Product Assurance Agency (BPJPH), and the Central Bogor District Government, using a questionnaire to collect data. The data analysis process begins with a correlation test, followed by a classical assumption test (normality, heteroscedasticity, and linearity). It ends with a simple linear regression test to test the hypothesis. The research sample consisted of 110 street food and beverage MSME actors spread across Jalan Surya Kencana. Based on Everett M. Rogers' innovation diffusion theory, the study's results showed a positive and significant influence between the socialization of halal certification and the interest of MSMEs in registering their products. The regression coefficient of 0.803 indicates that the more intensive and quality socialization is provided, the higher the desire of MSMEs to obtain halal certification. These findings confirm the importance of effective socialization strategies in encouraging halal compliance among small and medium-sized business actors.