The handloom industry in India has been facing a decline in attracting consumers. This study aims to identify and prioritize Customer Requirements (CRs) and propose solutions to meet these requirements in order to address this problem and attract customers,. The study combines the Quality Function Deployment (QFD) method and the Analytical Hierarchy Process (AHP) approach. AHP is used to prioritize Customer requirements, and Quality Function Deployment is used to establish the relationship between Customer requirements and Technical Requirements (TR). In addition, Quality Function Deployment is also used to rank the TRs. The study finds that customers are concerned about the genuineness of the handloom product, price, fabric, colour, and comfort. The study suggests that to develop the business and fulfil these customer requirements, weavers must provide product certifications by using handloom marks, geographical indication tags, and silk marks. Additionally, weavers should adopt online marketing and sales strategies to reduce the price of their products by eliminating intermediaries. Weavers should also need to consider the location of their stores to ensure proximity to the customers. The handloom industry can improve its business and satisfy customer requirements by following these suggestions.