This study analyzes the cocoa production chain in the San Martín region of Peru, aiming to propose improvements that increase the volume of product destined for export. The research follows a sectoral case study approach applied to the San Martín region, utilizing a non-experimental design with a descriptive and explanatory scope. The study consists of four phases, focusing on key research variables. Data collection involved interviews with a convenience sample and a bibliographic review. Using the MICMAC matrix, key factors within the production chain were identified, including farmer associations, road and storage infrastructure, limited agricultural technology, and government support. Based on the analysis of the IGO matrix and Pareto diagram, high-impact proposals are presented to strengthen the cocoa production chain. These include ensuring cocoa safety through an effective traceability system with technological integration, enhancing the Peruvian cocoa brand at both national and international levels, increasing producer association and retention, and promoting strategic alliances to optimize sector competitiveness.