Abstract

Organizations face substantial pressure to protect the ecosystem and achieve sustainable results due to the increasing impact of climate change, accompanied by evolving regulations, policy adjustments, shifting consumer habits, technological advancements, and transformations in business practices. Effectively addressing environmental challenges is crucial for companies to achieve sustainability. Effectively managing knowledge is regarded as a crucial element of product innovativeness. Despite this, there is a shortage of literature that highlights the significance of green knowledge sharing for long-term organizational success. This research aims to explore the impact of green knowledge sharing on sustainable performance through product innovation. This research seeks to determine whether the relationships between these factors are impacted by environmental aspects in small and medium-sized enterprises (SMEs) operating in Pakistan. Information was gathered from a sample of 254 small and medium-sized enterprises in Pakistan, comprised of engineers and managers. The data were analyzed using a Smart partial least squares structural equation modeling, specifically version 3.0.

The study found a significant and positive correlation between green knowledge sharing and product innovativeness. Additionally, the data analysis revealed that environmental features acts as a moderator between product innovativeness and sustainable performance. This study's shows environmental features coupled with product innovativeness can enable a company to grasp and integrate the significance of knowledge sharing into its internal operational systems. This can subsequently enable them to become environmentally innovative, both ecologically, economically and socially.