This paper explores the implementation of sustainable business models through a systematic literature review, highlighting advances in the field. Based on a bibliometric analysis using the SciMAT software, this study investigated thematic research trends and patterns between 1996 and 2024, utilizing 3,917 documents from the Scopus database. The importance of this study lies in the growing relevance of sustainable practices as a response to environmental, social, and economic crises, reinforced by the United Nations' (UN) Sustainable Development Goals (SDGs) and the global changes brought about by the COVID-19 pandemic. Sustainable business models differ from conventional ones in that they integrate sustainability objectives into business strategies, aiming to align economic growth, social justice, and environmental preservation. The analysis reveals a significant increase in publications starting in 2015, highlighting themes such as circular economy, business model innovation, life cycle assessment, and Industry 4.0 technologies. The thematic evolution indicates a shift from conceptual approaches to practical applications, emphasizing tools for measuring environmental impact and strategies based on environmental, social, and governance (ESG) criteria. The strategic diagrams employed in the study identify the maturity and centrality of research themes, showing the consolidation of integrated perspectives. This study offers a comprehensive overview of the literature, providing a foundation for researchers, policymakers, and business leaders. It suggests pathways to foster innovation, cross-sector collaboration, and sustainability in the development of more resilient and responsible business models.