This research seeks to assess the business processes within the songket industry, which has been notably affected by the COVID-19 pandemic. The industry encountered a dramatic decline in orders, leading to a significant drop in revenue alongside increased operational costs. In response, the industry adopted measures such as workforce reductions. Nevertheless, as conditions started to improve, customer orders resumed. Consequently, the industry needs a strategy for effectively managing customer demand at the current workforce levels. Steps have been taken to enhance internal processes aimed at reducing production time and facilitating the subcontracting of orders to alleviate the situation; however, these initiatives have yet to produce the anticipated outcomes, thereby jeopardizing the sustainability of the industry due to inadequate income. The primary objective of this research is to effectively tackle these challenges. To accomplish this, the study focuses on identifying the optimal resources and critical production time required to satisfy customer demands and boost industry profitability. Utilizing iGrafx software for business process re-engineering, the research indicates improvements in process efficiency: Kain Betabur recorded an 8.68% increase in process time, Kain Songket Bunga Penuh saw a marginal increase of 0.29%, and Kain Beragi Penuh experienced a growth of 0.85%. These findings present a viable solution to the challenges faced by the industry, paving the way for sustainable growth and enhanced time performance.