In today's highly competitive global economy, firms face increasing pressure to develop innovative methods to produce and deliver value to their consumers. There has been a growing realization that good logistics strategies throughout the company and supply chain can be significantly helpful in achieving the goal of cost reduction and service enhancement. Academics and practitioners have recently paid attention to the strategic role of logistics. However, in the logistics and supply chain literature, the review paper focusing on the SMEs’ logistics strategy, is quite limited. To fill the gap, this research proposes a review to identify the current issues, such as opportunities and challenges of effective logistics strategy. The research would lead to various managerial and theoretical implications in this scope in future empirical research.