Kasongan Village, located in Yogyakarta, Indonesia, is a renowned center of pottery craftsmanship with numerous MSMEs offering a wide range of pottery products, including home décor and functional items. Despite its rich heritage, these MSMEs face declining purchasing power among customers, necessitating strategic interventions to remain competitive. The purpose of this study is to analyze the 7Ps marketing mix through correlation and cluster analysis to identify critical factors that enhance customer experience and ensure market sustainability. Using customer feedback data scraped from Google Maps, this research aims to provide actionable insights and lessons learned for pottery MSMEs to align their strategies with customer preferences and improve their competitiveness strategy. The findings highlight significant correlations, particularly between physical evidence and product (Sig. = 0.00), process and place (Sig. = 0.036), and physical evidence and people (Sig. 0.07). Physical evidence emerged as a key driver of customer satisfaction, with customers highly valuing aesthetic, unique, clean, and comfortable designs and decorations. These insights offer practical recommendations for pottery MSMEs in Kasongan Village to prioritize strategic focus areas and sustain their market position.