Ensuring road safety is significantly influenced by driver behavior and the driving environment, which are significant factors in the prevention of traffic accidents. While plenty of research has been performed about driving behavior in developed nations, a significant gap exists in comprehending the role of road design and infrastructure in developing countries like Saudi Arabia. This study aims to address this gap by analyzing a high-frequency accident hotspot on the Tabuk University Bridge along King Fahd Road. A survey was conducted focusing on the role of human, operational, and infrastructural factors contributing to recurring accidents to identify potential root causes of frequent accidents. Using a combination of police reports, historical accident data, and traffic simulation collected from survey data, this study examined the bridge's design, vehicular speed criteria, and traffic flow patterns. The analysis of survey results reveals that design flaws, particularly the narrowing of lanes and inadequate merging areas, exacerbate accident risks, especially during peak hours. Based on the output, three solutions were proposed, with the expansion of the bridge and reallocation of lane widths showing the most promising performance in reducing accident occurrences. The findings of this research contribute to the development of targeted interventions for enhancing road safety in Saudi Arabia's rapidly evolving urban environments.Ensuring road safety is significantly influenced by driver behavior and the driving environment, which are significant factors in the prevention of traffic accidents. While plenty of research has been performed about driving behavior in developed nations, a significant gap exists in comprehending the role of road design and infrastructure in developing countries like Saudi Arabia. This study aims to address this gap by analyzing a high-frequency accident hotspot on the Tabuk University Bridge along King Fahd Road. A survey was conducted focusing on the role of human, operational, and infrastructural factors contributing to recurring accidents to identify potential root causes of frequent accidents. Using a combination of police reports, historical accident data, and traffic simulation collected from survey data, this study examined the bridge's design, vehicular speed criteria, and traffic flow patterns. The analysis of survey results reveals that design flaws, particularly the narrowing of lanes and inadequate merging areas, exacerbate accident risks, especially during peak hours. Based on the output, three solutions were proposed, with the expansion of the bridge and reallocation of lane widths showing the most promising performance in reducing accident occurrences. The findings of this research contribute to the development of targeted interventions for enhancing road safety in Saudi Arabia's rapidly evolving urban environments.