This paper presents an economic analysis and evaluation of consumer demand for two innovative products developed by senior design students in the Engineering Technology department: the "Natural Light Alarm Clock System: Rise and Shine" and the "Redesign of Cleat Dryers for Athletes." The alarm clock system addresses the issue of oversleeping among college students by using a gradual light-based wake-up method, which is designed to improve health and well-being. The cleat dryer targets athletes, offering a solution to the risks posed by wet footwear, including compromised performance and potential health hazards. Through prototype testing, user surveys, and market analysis, this study examines the potential demand for these products, focusing on their economic viability and consumer appeal. The findings provide insights into the market potential for student-led innovations, highlighting the practical application of engineering principles in creating products that meet the specific needs of targeted consumer groups.