The aim of this project is to give a practical demonstration of the most recent and revolutionary methods used at a professional level for the structure and design phases of developing a new car. Therefore, we need to clarify the steps that go from the birth of a new idea to its transformation into a virtual product. The result of the project is the design of a cutting-edge car that encompasses the technical, stylistic, and social needs of a potential user in the near future. A further purpose of the path was to demonstrate the main innovative technologies available, to date, in support of the design, which allows us to define the product at an extremely reduced time and cost. Subsequently, allowing feedback from the market in the first few stages of development and implementing a maximally customer-oriented design. In this project, for the first time, virtual reality has been combined with the classic 3D modeling methodologies. This allowed to have immediate feedback on the product without having to wait for the completion of the 3D screen modeling on a 2D screen. It is therefore a new criterion that allows for fast and reliable response, thanks to the clearer display given by virtual reality. We are therefore talking about a new design that, iteratively, allows you to test the product, modify it and improve it quickly and without wasting materials.