This is a study on the assembly processes of wooden stands of the company 2M Stands. The main objective is to reduce both the costs and the total duration of setting up standss at fairs and events. Firstly, using a SWOT analysis, it was understood, in partnership with the company 2M Stands, the current situation regarding internal processes and how the fairs and events market is moving towards sustainable solutions, which reflect a competitive advantage in the product. Once this process was understood, the validation of the components was carried out, which within the assembly of wooden stands, had the potential to be standardized. All unit cost data of these components were collected, as well as the number of times they were used per project, over the period from September 2022 to September 2023. Based on the Pareto Analysis, it was possible to conclude that in addition to the potential financial gains, it is also possible to achieve a more uniform distribution of its resources, reducing the effects of market seasonality. Finally, it is highlighted that Lean mentality was applied, reflecting a continuous and comprehensive approach in decision-making aimed at the lean production system.