The research brings a modern and global scenario of the need for industries to connect to new technologies. In the context addressed, the use of Industry 4.0 technologies linked to the Supply Chain is proposed. One of the biggest impacts caused by Industry 4.0 will be a change that will affect the market as a whole. Basically, the creation of new business models. In an increasingly demanding market, many companies are already looking to integrate the specific needs and preferences of each customer into the product. Prior product customization by consumers tends to be an additional variable in the manufacturing process, but smart factories will be able to take the personalization of each customer into account, adapting to preferences. Finally, it can be concluded that connection between Industry 4.0 and Supply Chain can growth together, considering the high demand for process efficiency, reduction of lead time, optimization in operational flows, better communication and other topics.