The company's location can affect the development and continuity of a business, Site selection is a strategic plan that is expected to become a company's competitive advantage. Site selection process is not only about finding the optimal geographic point, but also creating synergy with the company's long-term business plan. Recently,  company not only focused on seeking profits, but the awareness about community and environment development around the site location has begun to grow in line with world priorities in managing various kinds of resources. The emergence of commitments such as the Sustainable Development Goals makes companies not only focus on business but also on the sustainability of the surrounding community. Site selection is a multi-criteria decision making problem, with the objective of finding the most optimal and profitable location for the company's sustainbility, In previous research, site selection has several criteria to be consider such as costs, infrastructure, environment, economics but did not consider aspects of potential community empowerment in the selection. This research aim to observe the influence of potential for community empowerment for the site selection process of a toy manufacturing factory by using the analytical hierarchy process (AHP) method to weight the criteria and combined with the TOPSIS method to determine the ranking of the available alternative locations.