In Paraguay, numerous companies engaged in the production and marketing of pet food strive for continual process improvement to remain competitive in a dynamic and globalized market. Therefore, the formulation of a set of strategies directed towards tackling the challenges encountered by a company specialized in the marketing of pet food. In this context, this project aims to propose enhancements to logistics and commercial processes within these companies. The methodology comprises three main phases. Firstly, interviews with business owners are conducted to comprehend their service expectations, identify perceived strengths and weaknesses, and pinpoint market opportunities and threats. In the second phase, historical company data is analyzed. In the third phase, data is examined through process observation and interviews with involved staff members. The processed information is then used to create process flowcharts, offering a detailed insight into their functionality. Finally, considering market demands, company policies, and efficient resource utilization, solutions are formulated to constitute a comprehensive improvement plan.