Digital content marketing, along with traditional marketing characteristics, requires a different approach to defining the exchange of ownership of goods or services than traditional methods in a digitized environment, and in the changing digital age, it is becoming important to boost content consumption and content marketing for successful exchanges abroad.
This paper understands the nature of digital content and understands content marketing to help respond to changing times and prepare for action, especially predicting the size and development of the Chinese content market and suggesting content marketing strategies to succeed in the digital content industry in both countries.
Keywords
Digital content, marketing, content consumption, content marketing and exchange of ownership