The global logistics industry is facing increasing complexity, making effective logistics management crucial for reducing costs and gaining a competitive edge. Blockchain technology emerges as a potential solution, enhancing supply chain transparency and traceability for Thailand's logistics sector. However, understanding implementation challenges is crucial before investing in blockchain. This study analyzes obstacles using the index of item objective congruence (IOC) technique and expert opinions. The findings identify seven significant barriers: lack of awareness, lack of trust, lack of government support, lack of top management support and organizational policy, collaboration and network establishment issues, lack of operational standards, and technical challenges. The lack of government support ranks highest, highlighting the need for early consideration of regulatory standards and policies. These findings provide valuable guidance for organizations aiming to embrace digital transformation through blockchain implementation.