Nowadays, studying Innovation function is a strategic priority within the company. The focus of this paper is to carry out the literature review of Innovation empirical concept using academic inputs and industry best practices.

For this purpose, we will start by exploring different conceptualizations of Innovation notion and its evolution since Schumpeter. Then we will focus on Innovation typologies presented in the main Innovation theories.

Lastly, we will address the central issue of Innovation Process. We will attempt to analyze the different existing approaches and then come out with a model proposal.

The main theories and authors who deal with this issue have been highlighted.

Keywords

Innovation approaches, Innovation Process models, Innovation management