Amid intense competition and fast market dynamics, companies must keep innovating to stay competitive. Hence innovative capability is critical. Through action research, this study aims to improve the innovative capability of a trucking company in Indonesia. A series of improvement actions, divided into five stages, have been performed from December 2021 to May 2022. The level of innovative capability is measured using a maturity model. Further, the values before and after the improvements are compared. The results showed an increase in the company's innovative capability. Hopefully, these findings will provide practitioners with valuable insights and serve as exciting triggers for further research.
Improving Innovative Capabilities of Trucking Company: Action Research Approach
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